LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and streaming s